Our strategies and plans

PR24 customer research and engagement resource library

Below are detailed all of the independent research reports and supporting materials, which provide robust evidence of our high-quality customer and wider stakeholder research and engagement programme. These studies have informed the development of the following plans:

The resource library is split into subject areas where we have engaged with our customers and wider stakeholder. 

PR24 Customer priorities research
  • Customer priorities tracker: A comprehensive desk research review of priorities research from Price Review 2019 (PR19) up to 2020 to provide recommendations for how we should approach priorities research at Price Review 2024 (PR24) – published September 2020 
  • Customer priorities tracker: First wave of qualitative research to identify the key attributes to track in the quant study  - published October 2020 
  • Customer priorities tracker: Year 1 of the priorities tracker: First wave of quantitative research to track customer priorities – published March 2021 
  • Customer priorities tracker: Year 2 of the tracker: Second wave of quantitative research to identify the key attributes to track in the quant study – published April 2022 
  • Customer priorities tracker: Year 3 of the tracker: second wave of qualitative research to assess shifts and drivers of these in terms of customer priorities – published May 2022 
  • Customer priorities tracker: Year 3 of the tracker: third wave of quantitative research to identify the key attributes to track in the quant study – published May 2023 
PR24 Customer valuations research
PR24 Acceptability and affordability research
Long-Term Delivery Strategy (LTDS) research
  • LTDS research: full report covering our research into customer preferences for our long-term plan to 2050  
  • LTDS triangulation: technical report explaining how our decision making framework to triangulate customer preference insights to inform decision making in our LTDS – published - September 2023 (Appendix – SSC33) 
  • LTDS triangulation: workbook template of our decision making framework LTDS – published September 2023 
  • Net Zero, Citizens’ Jury: full report covering findings to inform our strategy to deliver carbon net zero – published June 2023 
PR24 insight triangulation approach
  • PR24 technical triangulation report, phase 1: report outlining the methodology for developing a best practice triangulation framework – published January 2023 (Appendix - SSC08) 
  • PR24 technical triangulation report, phase 2: report which outlines how we established a set of WTP values suitable for use in our Copperleaf investment modelling – published June 2023 (Appendix - SSC09) 
  • PR24 technical triangulation report, phase 2 dataset: supporting workbook to provide an audit trial of all the valuations from various WTP/WTA studies and other sources of insight used in the technical triangulation approach - published April 2023  
  • PR24 technical triangulation report: report outlining the application of the Delphi Method to provide objective assessment of valuation research to inform our Copperleaf investment modelling – published June 2023 (Appendix - SSC010) 
  • PR24 thematic reviews: report covering a wide range of thematic reviews undertaken to provide robust evidence of customer and stakeholder preferences which have supported decision in our PR24 plan – published September 2023 (Appendix – SSC11) 
  • PR24 thematic reviews, segment analysis: report covering an analysis of how preferences vary between customer and stakeholder segments – published September 2023 (Appendix – SSC12)  
  • PR24 Demographic profiling: report covering demographic profiling of household and non-household customers across our two supply regions - published September 2023 (Appendix – SSC13) 
  • SSC customer engagement strategy: further details about how we engaged with customers and stakeholders to inform our plans  (Appendix - SSC07) 
Water resources management plan, WRMP24: local engagement programme
Water resources management plan: WRMP24, club projects covering Water Resources East and Water Resources West
  • WRE strategic WRMP24 research: report covering findings from qualitative research into best value planning and preferences for demand and supply options – published September 2021 
  • Public value SRO research: report covering findings on how much customers are willing to pay for added value investments as part of strategic resource options, such as reservoirs – published November 2022   
  • Change of water source SRO research: report covering findings on customers preferences towards changes to water resources – published June 2022   
  • Garden Water Behaviours study: report covering findings from engaging customers around their water uses in outdoor spaces – published October 2022 
  • NHH demand reduction research: report covering findings on developing and testing proposition to enable more effective demand reduction in the non-household market – August 2022 
  • WRE water resources triangulation: report covering a synthesis of all insights related to WRMPs across Water Resources East water companies – published August 2022 
  • WRW water resources triangulation: report covering a synthesis of all insights related to WRMPs across Water Resources West water companies – published April 2023 
PR24 Assurance reports
  • PR24 Engagement Programme Assurance: report provided by SIA Partners, who have carried out an independent assurance of the quality of our PR24 customer engagement programme – published September (Appendix – SSC14) 
Water Efficiency in Faith and Diverse Communities (WEFDC)
  • Customer Research and Key Insights Review: a summary of the key insights from our customer research during the Water Efficiency in Faith and Diverse Communities Project including our approaches, guiding principles and wider learnings - published February 2025 (Appendix - SSC1)
  • Explain Research Final Report: a qualitative research report from an independent research company called Explain, carried out to better understand the most effective ways to communicate with people from different faith communities regarding their water use and water saving - published February 2025 (Appendix - SSC2)
  • Young Innovators Panel - Final Report: a post-expert review of our Young Innovators' Panel focus on deepening understanding of how South Asian/Indian subcontinent cultures use water from environmental management consultants, Blue Marble - published February 2025 (Appendix - SSC3)
  • Artesia Evaluation Report of Possible Water Savings: an evaluation into the possible water savings achieved during the Water Efficiency in Faith and Diverse Communities Project from environmental consultants Artesia - published February 2025 (Appendix - SSC4)